Choosing the financial supply is one of the most important decisions for providing optimal structure that can be effective for firm value and stocks market of companies. Therefore, marketing as one of the abilities of the firm can be effective on firm function. The purpose of this research is studying the role of marketing intensity on the relation of financial leverage and firm function in Com...

increasing non-oil exporting is among the most important concerns for iran. software industry is among the knowledge based and profitable ones. identification of factors affecting export performance of software developers can improve planning that in turn results in increasing software export. in this research a model consisting of seven important variables in software industries including: com...

the present study examines the role and mechanisms of internal marketing variables on employee performance through the mediator role of organizational innovation. statistic population included 770 experts and managers, 43 departments within the agha-jari oil and gas operation company; using stratified random sampling and cochran formula 257 were selected as the sample size. three questionnaires...

Professionals in electronic marketing make intensive use of information and communication technologies. An intensity that makes the teaching of electronic marketing somewhat challenging and specific when compared with other disciplines. Teaching electronic marketing will only be effective if the learning environment reaches similar levels of technological intensity as the discipline itself. Thi...

In this research, the authors extend previous work in international marketing by analyzing the relationship among past performance, marketing strategy adaptation, and current period performance. The impact of internal (management) and external (market) forces on marketing mix adaptation and current export performance is also considered. A survey of over 500 export managers indicates that curren...

INTRODUCTION The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concep...